We talk to Gabrielle Dolan about the most effective way to communicate in business: by using stories. We discuss the power of stories to communicate ideas, influence behaviour and build a brand.
2:20 - be aware of how your actions impact your brand.
4:02 - what is brand storytelling?
5:21 - do people perceive us in the way we want to come across?
10:46 - stories give depth and meaning to what you stand for.
13:04 - we remember stories better than facts.
17:22 - why emotion is important in business.
20:52 - stories motivate people more than KPI's.
23:28 - it's easier to change someone's mind through stories than facts.
29:25 - why are we reluctant to share stories when they are so powerful?
31:43 - telling stories require courage.
33:40 - being too vulnerable with the stories you tell.
36:55 - Gabrielle's story of starting a business to teach companies how to communicate through stories.
45:44 - how to tell stories in business to make a point.
50:03 - but I don't have any stories to tell.
57:25 - jargon free Fridays.
01:00:40 - why do we use jargon?
01:04:04 - how to get in touch with Gabrielle.
You can find more detailed show notes with links to references at: https://candourpodcast.com/gabrielle-dolan/